Starbucks ran their Zero Grounds Coffee Campaign in 2017, to raise awareness of recycling coffee grounds by turning the used coffee grounds into limited-edition merchandise like soap, candles and coasters, sold at selected stores in Hong Kong.

Working closely with the videographer, motion graphic designer and creative director, we created a case study video to illustrate the waste disposal problem, the insight of the campaign, how Starbucks inspired customers with creative uses of recycled coffee grounds, and the encouraging results of the campaign.

By hand crafting the interesting story with recycled coffee grounds, the video received positive social media sharing and conversations from influencers.

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