Lexer is a data software company based in Melbourne. Their customer data and experience platforms help many retailers transform into customer-centric businesses.

As the lead designer of Lexer’s latest re-branding project, I created new iconography using the refreshed colour palette with simplified lines and shapes; updated product marketing visuals to help prospects better understand Lexer’s products. I was also heavily involved in the design and build of Lexer’s current website, used to communicate efficiently to potential clients.

In addition, I created new online guide books, assets for social media channels, blogs and client case studies.

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