Eva Ouxiu is a women’s fashion brand based in Guangdong, China. Their modern and artistic style appeals to young professionals. 

In 2016, brand agency Creative Capital were working with Eva Ouxiu on their rebranding project. As the lead designer, I created a monogram to combine with their existing typographic logo. The idea was to use a snake to represent the wisdom and elegance of women, which illustrates the brand name Eva. 

Based on the new logo design, we had also developed new business cards, shopping bags, clothing tags, VIP cards, staff badges and signage for their retail stores.

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