Philippe & Gaston was a Paris haute couture brand established in 1922. Revived and repositioned for the Chinese market, Philippe & Gaston was rebranded and reopened new retail stores in Shanghai. 

The logo design is a combination of a classic monogram and modern typography. The use of the feather symbolises the iconic accessory worn by women in the golden era of the 1920s. Working closely with the interior designer, we created a unique shape to use in their stores, on business cards, clothing tags, and fashion show invitations. 

Philippe & Gaston earned the Transform Magazine Gold Award for Best Brand Evolution, and was  praised by the judges for its “tremendous modernisation of a classic brand”, making it perfect for the new retail market.

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